What factors do search engines use to rank websites?

Factors Search Engines Use to Rank Websites Search engines use complex algorithms to determine the ranking of websites in search results.

While the exact formulas are closely guarded secrets, there are several key factors that significantly influence ranking:

On-Page Factors*

**Relevance:** How well your content matches the search query.*

**Keyword Optimization:** Strategic use of relevant keywords throughout your content.*

**Content Quality:** High-quality, informative, and engaging content.*

**Page Loading Speed:** Faster websites tend to rank higher.*

**Mobile Friendliness:** Optimal display and functionality on mobile devices.*

**User Experience:** Easy navigation, clear calls to action, and intuitive design.

**Backlinks:** High-quality links from other reputable websites.*

**Domain Authority:** Overall strength and credibility of your website.*

**Social Signals:** Shares, likes, and comments on social media.*

**Brand Mentions:** Positive mentions of your brand across the web.

**Click-Through Rate (CTR):** How often users click on your search result.*

**Bounce Rate:** The percentage of visitors who leave your site quickly.*

**Time on Page:** How long users spend on your website.

**Search Engine Updates:** Algorithm changes can impact rankings.*

**Local SEO:** Relevance to specific geographic locations.*

**Schema Markup:** Structured data that helps search engines understand your content.*

**HTTPS:** Secure websites tend to rank higher.