How a Simple Customer Experience Changed My View on Branding
How a Simple Customer Experience Changed My View on Branding In a world full of digital tools and paid services, it's easy to feel like just another number. But sometimes, a small experience can shift your entire perspective. That’s what happened after I subscribed to a premium U.S.-based tool for $150/month . What started as a frustrating experience turned into a deep lesson on customer service, loyalty, and branding . The Story I signed up for a powerful tool I’d heard so much about. After paying $150, I dived in. The interface was overwhelming, and after a full day of trying, I felt completely lost. I thought: “What a waste. I’ll cancel tomorrow. If I get a refund, great. If not, it’s a loss.” That evening, something unexpected happened. A Message That Changed Everything While browsing LinkedIn, I got a message from the company’s Middle East Customer Success Manager . “Hi, I noticed you're a new user. If you need any help using the tool, I’m here to assist you perso...