Why Gen Z Loves Hyper-Personalized Marketing (And How to Nail It)"
Why Gen Z Loves Hyper-Personalized Marketing (And How to Nail It) Why Gen Z Loves Hyper-Personalized Marketing (And How to Nail It) By Ali | Published on July 28, 2025 Gen Z, the digitally native generation born between 1997 and 2012, is reshaping marketing in 2025. With 40% of Gen Z using TikTok and YouTube as their primary search engines, they crave hyper-personalized content that feels authentic and tailored to their unique preferences. Thanks to AI-driven hyper-personalization, brands can deliver exactly what Gen Z wants. This article explores why Gen Z loves personalized marketing and how you can create campaigns that convert. Why Gen Z Craves Hyper-Personalization Gen Z is the most connected generation, with 98% owning smartphones and spending an average of 4 hours daily on social media. Here’s why hyper-personalization resonates ...