What is more important for a website: lower traffic but a higher conversion rate or more traffic with a lower conversion rate?
In most cases, a website with low er traffic but a higher conversion rate is preferable. Here's why: Efficiency: A high conversion rate signifies your website is effectively converting visitors into paying customers or leads. You're getting more value out of each visitor you attract. Cost-effective: Acquiring website traffic often comes at a cost, whether through advertising, SEO efforts, or social media marketing. A higher conversion rate means you get a better return on investment (ROI) for your traffic acquisition efforts. Targeted Audience: A lower traffic volume with a high conversion rate suggests you're attracting a more targeted audience who are genuinely interested in what you offer. However, there are situations where more traffic, even with a lower conversion rate, might be desirable: Brand Awareness: If your primary goal is to build brand awareness, attracting a large volume of visitors, even if they don't convert right away, ...