Stop Selling. Start Healing: The Doctor Frame for Ethical Sales
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| Stop Selling. Start Healing: The Doctor Frame for Ethical Sales |
Stop Selling. Start Healing: The Doctor Frame for Ethical Sales
By Dr. Ali Al-Saedi | Pace Labz
Most founders dread sales calls. They feel like they’re begging for money or pushing people into something they don’t want. This discomfort isn’t about sales—it’s about mindset.
If you're operating from what we call the “Beggar Frame”, your energy says:
“Please buy from me… so I can pay my bills.”
But real business isn’t built on desperation. It’s built on value, clarity, and service.
Enter the Doctor Frame
Imagine a heart surgeon:
- Does he pressure you into surgery? No.
- Does he offer discounts if you say no? No.
- Does he follow up 10 times asking, “Are you sure?” No.
Instead, he diagnoses your condition, explains the risks, and prescribes a treatment. You decide. He doesn’t take it personally.
This is the Doctor Frame—and it’s the key to ethical, high-converting, stress-free sales.
The 3-Step Doctor Framework for Sales
1. The Diagnosis (Listen First)
Don’t pitch your offer immediately. Ask deep questions:
- “Where does it hurt?” → What’s their real business problem?
- “How long have you been suffering from this?” → How urgent is it?
- “What have you tried before?” → What’s their history?
Your goal: understand before you prescribe.
2. The Confirmation (Clarify Pain)
Paraphrase their problem back to them:
“So you’re saying your website gets traffic—but zero sales. Is that right?”
When they say “Yes, exactly!”—trust is born.
3. The Prescription (Offer the Cure)
Only now do you present your solution—if it truly fits:
“Based on what you’ve shared, here’s how I can fix this. This is the treatment plan. And this is the investment.”
No pressure. Just clarity.
The Cheerful Rule: Your Ethical Duty
If you genuinely believe your product or service helps people, then not offering it is unethical.
“You’re not ‘bothering’ them—you’re giving them access to healing.”
Amateurs try to close everyone.
Professionals qualify to find the right patient.
Want the free version? Stop pitching. Start healing. When you sell like a doctor, you don’t chase clients—you attract patients who are ready for your cure.
Summary: The Doctor Frame in Action
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