How One CLAUDE.md File Turns Claude Into Your Personal Business Partner
Inspired by the video from @novak7747
Most people open Claude and treat it like a smart search engine.
They ask a question → get an answer → close the chat → start over next time.
That’s the slow way.
In this short video, the creator shows a completely different approach: he treats Claude like a long-term business partner that already knows everything about him.
The secret is one simple file: CLAUDE.md
This file lives in his personal vault (Obsidian, Notion, or just a folder) and is automatically loaded at the start of every Claude conversation.
Inside the file he wrote:
- Who he is and how he thinks
- His current projects and priorities
- His exact writing style and tone
- What he is building this month
- What he never wants Claude to suggest again
Because Claude starts every session with this full context, the creator never has to re-explain anything.
What the video actually shows
While the text overlay repeats the message:
THIS FILE RUNS MY BRAIN.
INSIDE MY CLAUDE.MD.
2 hours to write. Hundreds saved.
…the screen is scrolling through real Python code from one of his projects (a Django-based sales & inventory dashboard). The point is not the code itself — the point is that Claude already understands the entire project because the CLAUDE.md file has been feeding it context for months.
The results he got
- No more losing his train of thought between sessions
- Claude stopped giving generic, beginner-level answers
- He wrote the file in only 2 hours
- It has already saved him hundreds of hours
The big mindset shift
Most people treat AI like a calculator.
The ones who are winning treat AI like infrastructure.
One well-written CLAUDE.md file is that infrastructure.
Want to try it yourself?
Create a file called CLAUDE.md, fill it with the five points above, and paste it (or reference it) at the start of your next Claude chat.
You’ll feel the difference immediately.
Original video: @novak7747 on X
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